The Challenge

Our client was creating an important educational campaign about opioid awareness and pain management and needed to understand what communicative elements resonated with physicians and patients.

inVibe understood it was also vital to uncover what differences existed between how physicians and patients approached these discussions and how they reacted to the educational tools in development.

Our Approach

Through a mixed methods approach consisting of both a quantitative survey and voice response captured through inVibe’s proprietary platform, we were able to help our client identify how different perspectives on opioids led to preference for particular campaigns.

Solution

Not only did the research enable the team to adjust their campaigns to better reflect the language of their intended audiences, but also to select concepts that closely aligned with their intrinsic beliefs.

Important differences between physician and patients and patterns of reactions to the educational tool assisted the team in identifying which areas to expand, highlight, and improve language in order to better serve both patient and professional stakeholders.