A LISTENING COMPANY
Understanding how primary care providers diagnose cardiac conditions in order to optimize physician education
A pharmaceutical company was in the process of developing a pilot program focused on increasing awareness among primary care physicians regarding a common but serious cardiac condition. They were looking to better understand the behaviors and beliefs held by PCPs in order to develop collateral that would effectively connect with this audience.
inVibe conducted a voice response survey to better understand what motivates specific actions (e.g. performing specific diagnostic exams, referring to cardiologists, etc.) to support the team in designing materials that would lead to the desired outcomes and support the needs of the primary care provider.
By understanding how primary care providers viewed their role and how they spoke about the condition, the client was also able to develop materials that would fill educational needs and increase urgency in a manner that would be well-received based on their current practices.
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inVibe Labs, LLC
2900 Bristol D201
Costa Mesa, CA 92626
Tel (949) 438-4836