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When the truth is hard to hear

By Beth Baldys

Mon Sep 16 2019

Insight with Authenticity: the hard, the complex, and the triumphant.

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“It feels like your whole world has been turned upside down. It’s painful. You don’t want to get out of bed. I have two little kids that need their mom. I’m a single mom, so I’m living with RA and taking care of my children all by myself. The days are long, painful, sad. You have your good days and you have your bad days. But on a really bad day, sometimes you feel like you just want to die.”

We know, it’s a hard story to hear. But at inVibe, we are committed to listening to the hard stories, the complex stories, and the triumphant stories. We understand that listening to the difficult stories is necessary to identify the authentic insights that can truly motivate change.

This woman’s story came to life as part of a research effort to learn more about the Rheumatoid Arthritis (RA) experience. Our team sought to answer key questions about the patient journey, including:

How do the experiences of recently diagnosed patients differ from those diagnosed for several years? How does their language overlap and how does it differ?

  • What metaphors do patients use to describe a bad day? What imagery resonates with these patients and captures their experience most effectively?
  • What barriers do patients face, and how do these challenges impact patients’ day-to-day lives, emotionally and physically?

Maybe you’ve had similar questions about other patient groups, but worried time or resources would be a barrier to conducting the quality research you need. What makes inVibe’s approach different?

As sociolinguist and inVibe’s Director of Analytics Beth Baldys explains, “Our structured qualitative methodology allows for our analysts to compare how recently and long-term diagnosed patients see themselves and their condition differently, while our moderator-free approach gives patients room to share their authentic stories, uninterrupted, allowing us to collect their natural language and emotional experiences.”

To learn more about the power of authentic stories, click here to read the RA LEXICON WHITEPAPER, highlighting:

  • Disconnects between what patients experience and what they share with their physicians
  • The natural lexicon of “bad days” and “good days” in RA
  • How the language of RA changes over the patient’s journey

Contact us to find out how inVibe can help you listen to your customer stories.

Article originally published April 23, 2019.

Copyright © 2019 inVibe Labs. All rights reserved.

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