Head of Listening
As inVibe’s Head of Listening, Beth Baldys is responsible for helping clients better understand their key stakeholders through deeper and more thorough listening.In addition to bringing voice to the forefront, she also works closely with the team to translate research findings into strategic and actionable insights for clients.
Beth is a sociolinguist whose graduate research focused primarily on medical discourse analysis, which she continued to pursue throughout her entire career in market research. She bring 10+ years of experience, including past work analyzing doctor-patient communication. Her research has contributed to publications in Pain Medicine and TheJournal of Cancer Education, as well as a recent acceptance to the CHEST 2021 Annual Meeting.
Physician's Voices vs Written Responses